Product – Tony Little Footwear – Cheeks® Sandals
Please present the following components of the Marketing Plan, which is your final project.
· Marketing Action Programs
· Marketing mixes by segment – activities required to implement the marketing plan and achieve marketing objectives
· Tasks and responsibilities
You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.
Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.
APA Format using the book and two outside articles.