· Major decisions about all elements of the marketing mix: product strategy, pricing strategy, communication strategy, and distribution strategy

/in /by

Product – Tony Little Footwear – Cheeks® Sandals

https://www.cheeksforlife.com/ –

https://www.tonylittle.com/cheeks/

https://www.facebook.com/CheeksFootwear/

 

Please present the following components of the Marketing Plan, which is your final project.

· Marketing Strategies

· Target market segments

· Competitive advantage by segment

· Positioning by segment

· Major decisions about all elements of the marketing mix: product strategy, pricing strategy, communication strategy, and distribution strategy

· Cooperation required with other departments to reach targeted segments

 

You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.

Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.

APA Format using the book and two outside articles.