How did Bud-light advertise from 2000-20019? What advertising strategies did they use throughout the years and how did the audience respond to ads or campaigns used throughout the years (explain with examples)? Elaborate on the target market and potential markets or the brand! Where is the brand now and what must the brand continue doing moving forward. What has worked and what has not worked thought out the years?
This paper is one part of the IMC strategy, It must be 2 pages double spaced, and must include credible sources that must be cited mla format!