advertising has increasingly become less effective because of increased clutter how can advertisers use contrast to cut through the clutter 1

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Question: Advertising has increasingly become less effective because of increased clutter. How can advertisers use contrast to cut through the clutter?

I attached my textbook pages, those pages should be the primary reference source.

Please use proper citation.

The word count should be between 350- 500 words.

This is the textbook title:

Consumer Behavior

10th Edition

Michael Solomon

Pearson

2013

9780132671842