Are these acquisitions and new brands related to that industry or something entirely new?

/in /by

Read the attached description of the exercise.

Vertical Integration or Diversification Exercise.docx

Think about the “industry” the company started in, or perhaps which industry has historically generated most of its revenue or profits.

  • Are these acquisitions and new brands related to that industry or something entirely new?
  • Do their acquisitions indicate a vertical integration strategy –or a diversification strategy?
  • Report and discuss the findings here.