Brand Mantra

nit 6 Discussion

Discussion Overview

In the ASG simulation, you chose a product line. In this unit, you read about branding in Chapter 10.

Topic: Brand Mantra

· Create a brand mantra (internal) that might address all that the ASG brand offers.

· Explain why your brand mantra would be well-suited to ASG based on the background information that you have.

· Now create a brand mantra for yourself. Explain your mantra.