Read the Medi-Cult Case Study located in the Reading Assignment section. Medi-Cult, a biotech company based in Denmark, has developed a new alternative to In Vitro Fertilization called In Vitro Maturation (IVM). These methods are used to help infertile couples have children. IVM significantly reduces the time needed to mature an egg from 30 days to just two days. Importantly, it is a hormone-free treatment, thus sparing women several psychological and physical side effects.
Read theGeneral Guidelines for Case Studies before beginning this assignment.
Once you have read the case study, assume that you are a sales consultant for these products. Prepare an analysis of the case study and address the following:
1. Mention the major markets for Medi-Cult products.
2. What are the striking benefits, as mentioned in the study for marketing these products to consumers?
3. Briefly describe Medi-Cult marketing strategy model.
4. What other product-pricing strategies, if any, would you recommend for Medi-Cult to maximize profit in the short and long-term?