Consider each individual’s travel experience as a “story” which consists of a beginning (e.g., the planning stage), the actual travel process, and an end (e.g., documenting and reflecting on the experience). Today’s technologies such as social media, Web analytics and wearables allow us to access many aspects of travel, which offers unprecedented opportunities for businesses and tourist destinations to understand such “stories”.
Use a hospitality business or a destination as an example. Describe the important aspects of the experience for the business or destination as well as specific technologies to measure the experience in order to construct a travel “story”. Your answer does not have to be comprehensive. come up with good suggestions.