business assignment

Part I:

Question 1 

In the opening vignette, why do you think Sanford Weill believed it was important to stay on as chairman of the board after Charles Prince was picked as the new CEO? Why did three top-level employees at Citigroup want to leave after 2 years with Prince as CEO? Why do you think there were multiple ethical problems at Citigroup when Prince took over as CEO?

Part II 

Market audit and competitive market analysis, launching iPhone in China 

Evaluate the product as an innovation and how it might be perceived by your intended market 

Discuss possible problems and resistance to product acceptable 

Describe the market in which the product is to be sold including geographical regions and available forms of transportation and communication within 

Discuss the competitors’ product including brand name, features, packaging, price, promotion and advertising methods