business questions

1) How does social media best increase the power of stakeholders?
A) By controlling the number of “likes” for a product
B) By increasing the transparency of the organization
C) By allowing links to be sent to social groups
D) By limiting control of the organization over their website
E) By only trusting those who use social media

2) Taking the opportunity to correct misinformation or explain how mistakes will be fixed allows an organization using social media to do what?
A) Limit information shared with followers
B) Be more informal
C) Include sales pitches
D) Incorporate specific and informative headings
E) Stay involved in the online community

3) Which social media is best for mimicking conversation?
A) Instant messaging
B) Blogging
C) Podcasts
D) Content sharing sites
E) Websites

4) Using comments and critiques on a social media site can be an effective way to do which of the following?
A) Exchange large volumes of data
B) Build a personal social media brand
C) Explain new or unfamiliar systems
D) Provide reference materials
E) Develop a company history

5) Telling readers where to find information on an unfamiliar system can be considered which of the following compositional modes?
A) Narrative
B) Reference materials
C) Summaries
D) Orientations
E) Conversations

6) Which of the following compositional modes is often used by marketing and sales departments to attract interest?
A) Narratives
B) Tutorials
C) Teasers
D) Status updates
E) Conversations

7) One of the appeals of social media is what?
A) The feeling of conversation
B) Less need for traditional writing conventions
C) The ability to create large volumes of content inexpensively and quickly
D) Being able to say whatever you want on social media without anyone knowing who you are
E) The high level of control over the message

8) Which of the following is true when creating content for social media?
A) Companies can develop posts without fear of criticism from the public.
B) Spelling and grammar are not as important.
C) All posts are honest and trustworthy because it is easier to verify information.
D) Careless posts can end a career.
E) Headlines should be short, direct, and bland.

9) Which of the following links social networking to a physical corporate presence?
A) Augmented reality
B) Location-aware services
C) Mobile blogging
D) Cloud-based services
E) Mobile podcasting

10) Which of the following can be used for special event coverage, allowing for live blogging at trade shows and conventions?
A) Mobile podcasting
B) Augmented reality
C) Wearable technology
D) Mobile blogging
E) Cloud-based services

11) Which of the following can be used to conduct on-the-job training by providing content as workers perform tasks?
A) Location-aware services
B) Wearable technology
C) Augmented reality
D) Mobile podcasting
E) Mobile blogging

12) To create audience-focused messages, companies structure messages to include teasers, orientations and summaries.
Answer: TRUE or FALSE

13) Stakeholders can use social media to harm companies.
Answer: TRUE or FALSE

14) Generally speaking, companies are willing to use any communication tool that consumers are likely to use.
Answer: TRUE or FALSE

15) Writing for social media requires the same skill set as writing for traditional media.
Answer: TRUE or FALSE

16) Networks that focus on a particular function or the interest of one specific audience are known as what?
A) Private networks
B) Clouded networks
C) Public, specialized networks
D) Public, general-purpose networks
E) Private, general-purpose networks

17) When are social networks most effective?
A) When the network is dedicated to a specific specialty
B) When the network has filtering capability
C) When the networks allow all participants to give and receive information
D) When the networks provide meaningful user content controlled by the organization
E) When the networks provide meaningful user content without company input

18) Using the network to find pockets of expertise in the organization is an example of what?
A) Using networks to build communities
B) Using networks to integrate a workforce
C) Using networks to understand target markets
D) Using networks to extend the organization
E) Using networks to foster collaboration

19) People who engage in similar work, interests or share enthusiasm for an activity are referred to as what?
A) Brand socializers
B) Target market
C) Socializing members
D) Business partners
E) Networked organizations

20) Communities of interest formed around a specific product are referred to as what?
A) Brand socializers
B) Sentiment analyst
C) Target markets
D) Brand communities
E) Teasers

21) Which of the following measures how effectively a company engages with online stakeholders?
A) Sentiment analysis
B) Cold calling
C) Brand socialization
D) Content marketing
E) Socialization

22) Using language analysis software to track public opinion is an example of what?
A) Recruitment
B) Sentiment analysis
C) Social customer service
D) Networking
E) Social media complexity

23) How can social media help a company find a subject-matter expert?
A) By accessing professional networks
B) By cold calling
C) By connecting only with other virtual organizations
D) By facilitating community hubs
E) By maintaining a consistent online personality

24) To increase content marketing, which of the following social media development tactics would be most effective?
A) Anchor your presence in your online hub.
B) Join existing conversations.
C) Offer valuable content to members of the online community.
D) Use a variety of compositional modes for each message.
E) Maintain a consistent personality.

25) To best respond to rumors or misinformation in the marketplace, what social media strategy would be most effective?
A) Join existing conversations.
B) Use content marketing.
C) Choose a new compositional mode.
D) Increase the use of community building.
E) Change your online personality.