Capella University Community Stakeholders Presentation

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Create a 12-18-slide presentation for community stakeholders in which you recommend a strategy to address a community health need.Introduction
As the needs of the patient population change, the United States health care system remains relatively unchanged. Episodes of care are still relatively low in frequency and high in acuity (Nash, Fabius, Skoufalos, & Clarke, 2016). Models of care must be changed. Treatments of chronic health conditions and preventative strategies require more frequent visits at a lower intensity (Nash, Fabius, Skoufalos, & Clarke, 2016). Continuity of care and care transitions maintain an ongoing, consistent contact with patients throughout their lives, not only when they are ill (Nash, Fabius, Skoufalos, & Clarke, 2016). A population health perspective that focuses on chronic health conditions and prevention is needed to improve care transitions (Nash, Fabius, Skoufalos, & Clarke, 2016). Accountable Care Organizations (ACOs) and Patient-Centered Medical Homes (PCMHs) are two models emerging from the Affordable Care Act (ACA) that help focus on chronic diseases and population health (Nash, Fabius, Skoufalos, & Clarke, 2016).An underlying assumption in version population and patient-centered models is that patients will adhere to the plan they develop with their provider; however, some behaviors may be difficult for patients to change. Unhealthy behaviors such as poor diet, lack of exercise, smoking, and drug use have negative implications for health. Although many patients want to change their diet and exercise behaviors, many find it extremely difficult to do so. Health care providers must work with patients to understand what causes patients to exhibit certain behaviors and how they can be motivated to change these behaviors (Nash, Fabius, Skoufalos, & Clarke, 2016).The American Marketing Association (AMA) (2017) defines marketing as the processes for creating, communicating, delivering, and exchanging products and services for key stakeholders and society in general. The “4 Ps”—product, place, price, and promotion—are the primarily elements of marketing. Unlike a traditional consumer product such as an automobile, a health care “product” is more difficult to define.In population health, an example of a product could be training health care providers to reduce obesity across the population. The place refers to where the health care service will be provided, such as an office, the home of a patient, or a community health center. The price consists of two components: 1) the actual out-of-pocket price the consumer must pay for the service and 2) the opportunity cost, such as convenience. Finally, promotion refers to the method that is used to disseminate the message such as radio, TV, print and, most recently, social media and the Internet (Nash, Fabius, Skoufalos, & Clarke, 2016). To achieve the goals of population health, community needs must first be assessed and the health care “marketing mix” tailored to the needs of that community.Reference
American Marketing Association (AMA). (2017). About AMA: Definition of marketing. Retrieved from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspxNash, D. B., Fabius, R. J., Skoufalos, A., & Clarke, J. L. (2016). Population health: Creating a culture of wellness (2nd ed.). Burlington, MA: Jones & Bartlett Learning.Demonstration of Proficiency

Competency 1: Integrate principles of epidemiology, population health, and community engagement to plan interventions. 

  • Assess the target audience for recommended community health strategies.

Recommend strategies to mobilize community engagement including a promotion strategy and use of social media and information technology.

Competency 3: Create an action plan to promote wellness and disease management in a diverse population. 

Define SMART goals for implementation of a community health need intervention.

Analyze collaboration required to implement a community health strategy.

Recommend potential sources of funding and other resources.

Competency 4: Communicate in a manner that is scholarly, professional, and respectful of the diversity, dignity, and integrity of others and is consistent with expectations for health care professionals. 

Employ appropriate written and visual communication to convey content to an intended audience.

Write following APA style for in-text citation, quotes, and references.

  • Note: It is recommended that you complete the assessments in this course in the order they are presented.Preparation
    In this assessment, you will be creating a PowerPoint presentation to deliver to one or more groups of community stakeholders. You will recommend a strategy to address the community health need you have been working with throughout the Analyze Community Health Needs and Potential Community Health Interventions assessments. You will focus on the strategy that best fits the needs of the target population within the context of the community and organization you have been using as the setting for your assessments.To help prepare yourself to be successful when creating your PowerPoint, it is recommended that you complete the following:

Determine the single, best strategy to implement in your community. This should be one of the two interventions you identified and wrote about for your Potential Community Health Interventions assessment.

  • Determine which community stakeholders would be the best target audience for the PowerPoint. 
  • Think about which populations or groups within the community will be receiving the intervention.
  • Think about which stakeholders are vital for successful implementation of your chosen intervention.

Ensure you have an understanding on how to create a quality PowerPoint presentation. Capella’s Microsoft Office Software help page offers a number of guides and resources.

  • Contact Disability Services to request accommodations if you require the use of assistive technology or alternative communication methods to participate in these activities.
  • Instructions
    Create an 8–12 slide PowerPoint to inform and create buy-in from the stakeholder groups you have determined are key to your chosen intervention’s success. These groups include those who influence decisions for funding and implementation, as well as those who would take direct roles in implementation.As you work to determine the single, best strategy to implement for your chosen health need in the identified population (or populations) in your community, focus on how this presentation can narrow the focus from a broad population need to specific, actionable tasks that community stakeholders must consider before creating an action plan. In your presentation, be sure to consider factors such as educational outreach, financial considerations, and information technology.Consult the scoring guide to ensure that you are addressing all criteria at the level to which you desire. In your PowerPoint, be sure to complete the following.
  • Assess the target audience for recommended community-health strategies.
  • Define SMART goals for implementation of a community-health need intervention. 

You may wish work through the Evidence-Based Strategies and SMART Goals activity to check your understanding about the various characteristics of well-written SMART goals.

  • Analyze collaboration required to implement a community-health strategy.
  • Recommend strategies to mobilize community engagement, including a promotion strategy and use of social media and information technology.
  • Recommend potential sources of funding and other resources.

Employ appropriate written and visual communication to convey content to an intended audience.

Apply proper APA formatting and style.

One potential way you could organize your PowerPoint would be as follows:

  • Title slide: On the first slide of the PowerPoint, include: 
  • A descriptive title of approximately 5–15 words. Stir interest while maintaining professional decorum.

Professional Development for [enter the institutional context for your presentation].

  • Your name.
  • Your specialization.
  • Course number and title.

Capella University.

  • Instructor’s name.

Your Stakeholder Analysis in the notes section below.

  • Note: If this presentation were made in a professional context, the entries under your name would be replaced by your job title, the name of your organization, and (perhaps) your contact information.

Introduction slides: Describe the community health need and its importance.

Recommended solution slides: Describe the solution you chose. 

Provide supporting evidence to show that your solution is an evidence-based best practice.

  • Community engagement strategies slides: Present strategies to mobilize community engagement: 
  • Educational outreach strategies.

Promotion strategy—how could social media and information technology be used?

  • Implementation strategies slides: Recommend, at a high level, factors that must be considered to successfully implement your strategy, including: 

Defined SMART goals for implementation.

  • Ways audience members should collaborate to implement your strategy. 
  • Estimated costs and potential sources for funding and other resources.
  • Conclusion slide: End with a succinct summary of the value and feasibility of your recommendations.
  • References slides: Cite all sources, following current edition APA style and format.
  • Additional Requirements
  • Written and visual communication: Ensure content is clear, with correct spelling, grammar, and syntax, and well organized to support orderly exposition of content. The writing and visuals should enhance the message. Avoid errors that detract from the message.

PowerPoint slide formatting:

  • Write each slide, except the title and references slides, with a bold headline and up to seven bullet points.

Use as few words in each bullet point as needed to convey your message. Think of them as subheadings.

  • Enter all details and supporting information in the Notes area below the slides.
  • Evidence-Based Strategies and SMART Goals
    Introduction
    A community health assessment helps organizations identify key health needs and issues through systematic, data collection and analysis to address disparities among the population using treatment and wellness models. The following items can be categorized as community health interventions to address a health improvement need in your community utilizing treatment and wellness models1 of 7Evidence-based treatment is a method of zeroing in on the best course of action and treatment for a specific patient based on research, clinical expertise and the patient’s values and preferences. What are some of the advantages to using this model? (Select all that apply)
  • It can help health care professionals use real-time data to make care decisions.
  • Health care professionals will be more likely to stay current on evidence-based protocols.
  • The model has been shown to help improve quality of care and outcomes.
  • Evidence applied via the model can be used as the sole input when making clinical decisions.

This question has not yet been answered.2 of 7Rates of tobacco use have been higher in your state than in the rest of the nation. Which of the following are examples of wellness strategies that you could recommend to address this community health need? (Select all that apply)

  • Cessation help lines
  • School tobacco prevention programs

Counseling services

  • Nicotine replacement therapy
  • This question has not yet been answered.3 of 7A SMART goal is one that is SPECIFIC. Imagine your team is in charge of launching a new Wellness program in your school district, what could be a specific goal for the wellness program? Think about: What exactly will you do? What actions will you take? What do you intend to impact? when writing your specific goal.
    This question has not yet been answered.There is no one right answer for this question. An example of a specific goal could be “To educate all school employees, students and parents about the wellness program by discussing the policy at the back-to-school night, sending reminders in the school newsletter that students take home 4 times a year.” An example of a goal that, while good, is not specific could be “To educate all employees, students and parents about the wellness program.”4 of 7A SMART goal is one that is MEASURABLE. Imagine you are working with a patient who wants to lose 10 pounds over the next three months (July-September). How could they measure their progress towards this goal?
    This question has not yet been answered.There is no one right answer for this question. One example of an appropriate measurement plan for a SMART goal is, “The patient can measure their progress by regularly tracking their weight, number of inches lost, and calorie intake.” 5 of 7A SMART goal is one that is ATTAINABLE. The patient who is trying to lose 10 pounds in the next three months is trying to figure out how they will reach their goal. What could they realistically do to attain their goal?
    This question has not yet been answered.There is no one right answer for this question. Some examples of activities that are would likely lead to attaining the weight loss goal are “Walking 3 times a week for 30 minutes” and “Limiting high sugar snacks to one per day.” An example of an action that would likely lead to goal attainment, but might not be possible is “Walking 3 times a week for 30 minutes, plus running 2 times a week for 30 minutes, plus lifting weights 5 times a week.” An example of an activity that is likely possible, but would likely not lead to goal attainment is, “Eat a slice of cake at least once per day.”6 of 7A SMART goal is one that is REALISTIC. Consider the following situation. Shawn smokes two packs of cigarettes a day and wants to quit smoking. Shawn will exercise more and smoke only 20 cigarettes a day and use a nicotine patch, during his break at work he will take a walk instead of going to the smoking area, and when driving he will chew gum instead of smoking. Do you think this is realistic? Why or why not?
    This question has not yet been answered.There is no one right answer. One possible answer would be, “Yes, by exercising more, reducing the number of cigarettes a day, using a nicotine patch, walking during his lunch hour, and chewing gum while driving are all small steps Shawn can take to quit smoking.”7 of 7A SMART goal is one that is TIMELY. Shawn’s goal is to cut his smoking down to 10 cigarettes a day. What is an example of a time-specific goal for Shawn to achieve this?
    This question has not yet been answered.There is no one right answer. One potential example of a time-specific goal is, “Shawn will cut his smoking down to 10 cigarettes a day over the next 90 days.” An example of a goal that is valid, but not really time-specific is, “Shawn will cut down his smoking by the end of the year.”Recommend a Strategy Scoring Guide