case analysis 370

Lady Gaga (topic) … I will provide a file containing this case, please read and write the analysis.（page105–132）

analysis should include:

1. a company SWOT analysis

2. a clearly identified central strategic issue(s) facing the company. Remember to focus on marketing strategy and not the immediate short term problems that might be presented by the case writer. This section should not be more than two or three sentences long.

3. a set of clearly identified alternative courses of action that will address the central issue of the case

APA style