case analysis 371

Lady Gaga (topic) … I will provide a file containing this case, please read and write the analysis.（page105–132）

analysis should include:Analysis of Alternatives

Analyze, Evaluate key issues – a set of clearly identified alternative courses (3 or more) of action that will address the central issue of the case. A brief analysis of the pros and cons of each of the strategic marketing courses of action that you have identified.

You need to choose option3(page116) in the case and explain why you chose it

APA style