case study 1938

About the Company Almarai is an integrated organization spanning its food and beverage products from dairy farms through to retail stores.The other brands are known as “ALMARAI”, “ALYOUM”, “SMOOTHY” and “ZADY”. Almarai company limited, a dairy company, provides nutritious food and beverages in Saudi Arabia. It provides dairy liquids, including flavored milks and lactose-free milk; yoghurts and desserts; food products, such as cheese spreads, cheese slices, butter, ghee, cream, and mozzarella; fruit juices; bakery products, including breads, ready-to-eat pastries, and biscuits; and poultry products.