MKT 410 â€“ CASE STUDY
Based on the provided article, and additional research conducted by you on Black Friday & Cyber Monday sales, marketing strategies, and consumer trends, answer the following questions:
- For marketers, what additional value (besides surge in sales) do those two days provide to researchers? List and discuss at least two (or more) in your answer.
- How do consumer behaviors/trends differ between Black Friday sales, and Cyber Monday sales? How are they becoming similar? List and discuss.
- Consumers are making both calculated (â€˜surgicalâ€™) shopping decisions, but also spontaneous (â€˜impulsiveâ€™) decisions. Which of the two is rising, and why?
- Do Cyber Monday sales outperform Black Fridayâ€™s? Why or why not? Explain.
- Take two of the 5 marketing strategies discussed in Slide 9, and provide at least one real-life example to each one. Discuss.
4 Pages, Double-spaced, APA format!