Choose an industry and perform a PESTEL analysis. How do these factors translate to opportunities and threats for a company in that industry? Think of a company that is best positioned to take advantage of these opportunities and threats given its strengths.

1. Choose an industry and perform a PESTEL analysis. How do these factors translate to opportunities and threats for a company in that industry? Think of a company that is best positioned to take advantage of these opportunities and threats given its strengths.

2. What is strategy and what are the three basic questions it addresses? Use a specific company as an example and discuss it strategy. Be sure to justify / explain your rationale / assessment of its strategy with specific actions.