cmr 442 compare web analytics reporting platforms
analytic tools:
https://www.youtube.com/watch?v=vheNuEMftH0&feature=emb_logo
web analytics:
https://www.youtube.com/watch?time_continue=14&v=2xg6_9aFCd0&feature=emb_logo
google analytics:
https://www.youtube.com/watch?v=1lfnOYu0zxA&feature=emb_logo
digital analytics:
https://www.youtube.com/watch?v=fi0w57kr_jY&feature=emb_logo
Web analytics reports:
https://analytics.google.com/analytics/academy/course/6
https://awstats.sourceforge.io/
Report samples:
https://support.google.com/analytics/answer/6367342#access
https://www.awstats.org/awstats.ftp.html
https://clicky.com/stats/?site_id=32020
Review each platform by reading through the reports or visiting their websites. Feel free to use other resources for your essay as well. Create a list of pros and cons for these platforms from the three analytics reports provided in the module. These include Google Analytics, AWStats, and Clicky. You may include additional analysis packages if you like.
- Analyze each package, providing a list of pros and cons and compare the platforms.
- For each package, list one thing that it reports well (for example, site visits) as well as why that data is important for a decision maker to have.
- After reviewing each of the tools, describe at least three KPI’s that your client could use from the available data.
- Conclude with which package you recommend to your client as well as the reasons why.
Your report should be between 500 and 750 words.
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Each package analyzed with list of pros and cons |
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10.0 pts |
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This criterion is linked to a Learning OutcomeOne thing each platform does well. |
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5.0 pts |
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This criterion is linked to a Learning OutcomeDescribe at least three KPI’s the client could apply. |
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7.5 pts |
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This criterion is linked to a Learning OutcomeRecommend an analytics platform and explain why |
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7.5 pts |
