5.2 Discussion: Compelling Branding
Choose one of your favorite brands. In your initial discussion post, explain what about the brand makes it compelling to you. How does the company use marketing to communicate the brand? Identify at least one way that the company could improve its brand communications. What should the company consider to avoid unethical marketing? How could unethical marketing affect its brand?
In your responses to classmates, compare the brand that you chose with the brands that your classmates chose. How are they similar? Could the marketing professionals for the person, place, or thing learn from someone else’s strategies or issues with brand identity?
Submit a detailed post of at least 300 words. Include 1 citation beyond the text (Kotler, P. &