content analysis 7
(Will tell you which brand when accepted.)
1- Select 5 American ads, and 5 Arab ads from the categories I assigned to you in class. Each American ad and Arab ad should be from the same brand and same version and do the “coding sheet†( Coding sheet will be provided when accepted.)
2- Compare and content analyze the 5 American ads and the 5 Arab ads using the themes (see Kalliny & Gentry’s article on cultural values in ads “ Article will be provided when accepted.)
3- Your coding sheet will include the cultural values of Kanlliny & Gentry, in addition to the following:
A: Role of women in the ads
B: Role of Celebrity in the ads
C: The rational appeals as well as emotional appeals.
4- Write a short report (2-3 pages) about the results and your discussion.
5- Your report should also include the URLs of the sites from which you got your ads.