corporate press release in response to a healthcare crisis


Select a hospital or healthcare entity and outline the organization’s strategic efforts in the wake of a healthcare crisis. Create a press release update in response to media inquiries regarding one of the given scenarios. Apply standard practices of contemporary communicators as shared in the module resources and format response for ease of digital transmission.

This milestone will allow you to demonstrate your ability to deliver specific mass media communication efforts in support of real world scenarios as outlined in the Final Project I: Visual Strategic Communication Portfolio.

Textbook: Managerial Communication: Strategies and Applications, Chapter 8 and review Chapter 2

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Article: Crisis Management and Communications (Updated September 2014)