I need help with the following questions, 10 references and word limit of 1500 words
SWOT, PESTEL, Perceptual Map must be created as well.
- Did Amazon succeed in China? What did it learn?
- Did Amazon make sensible choice in its emerging markets entry strategies? Consider location, entry mode, and timing.
- Considering the competitive landscape in China, India, and Latin America, how can home-grown firms best defend and win against large multinational entrants?
- Should Amazon enter additional emerging market immediately? If so, why and where? If not, why not and where should it focus be?
- how sustainable is amazon’s simultaneous pursuit of geographic, horizontal, and vertical expansion?