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  1. Assignment Expectations:
    1. Address concept A- Branding and digital marketing in healthcare and B- the differences in marketing for profit and non profit medcal organizations in about 150 words each.
  2. The Assignment:Given the readings and assignments in the course, identify and discuss two concepts or lessons learned that you believe will be most applicable to your professional discipline.
  3. Concept A (points 10/20):
    1. Identify /define (points 4/20): ……
    2. Your professional discipline: ……..
    3. How applicable (points 6/20): ……
  4. Concept B (points 10/20):
    1. Identify /define (points 4/20): ……
    2. Your professional discipline: ……..
    3. How applicable (points 6/20): ……