Discuss one potential disruptive innovation currently facing healthcare. What implications does it have on the healthcare environment? How may this disruptive innovation impact each of the 5 Ps of healthcare marketing?
Using as referneces:
- D’Alfonso, J., & Jones, D. (2018). Kaiser’s School of Nursing: A 70-Year Legacy of Disruptive Innovation. Nursing Administration Quarterly, 42(1), 35. doi:10.1097/NAQ.0000000000000262
- Mangiante, M. L., & Appel, J. (2015). Using Disruptive Innovation to Improve Patient Care. International Journal Of Integrated Care (IJIC), 151-2.
- Doctors put patients in charge with Apple’s Health Records feature. (2018). Health Management Technology, 39(3), 5.
- Graham, J. (2018, April 2). Walmart, Not Amazon, May Turn Out To Be The Real Health Care Disruptor. Investors Business Daily. p. 33.
- Johnson, T. J., & Brownlee, M. J. (2018). Development and innovation of system resources to optimize patient care. American Journal Of Health-System Pharmacy, 75(7), 465-472. doi:10.2146/ajhp170402
- Kaufman, K. (2018). Faster, Bigger, and Broader: Healthcare Disruption in 2018. Hfm (Healthcare Financial Management), 1-8.