Discuss why having visual symbolic and iconic      communication in a logo may be a good strategy to communicate visually      with your targeted audience.

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Describe the semiotic/symbolic visual elements in the      logo design.

  1. Discuss why having visual symbolic and iconic      communication in a logo may be a good strategy to communicate visually      with your targeted audience.
  2. Discuss why drastically changing the visual elements in      an established and successful logo such as Disney, Apple, or Nike, would      have a negative effect on the emotion-based trust relationship clients      have with the company.