In this assignment, you will reflect on effective branding techniques.
After reading The Brand Gap, respond to the following questions:
- According to the presentation, what is a brand?
- What company stands out to you as being successful with its brand? Why?
- What has the company done to successfully establish its brand?
- What has the company done to build relationships with its customers? What effect has this had on the companyâ€™s brand?
When responding to your peers, think about the idea that a customerâ€™s view of a brand can be different from the companyâ€™s view of its own brand. How can a company align its vision with the customerâ€™s vision?