Use the below links to access two articles entitled â€œClosing the delivery gapâ€ by Bain & Company and â€œImplementing Innovation: Segment your non-customerâ€ by HBR as the bases for your Knowledge Board commentary on how to better analyze the gaps related to the delivery of superior customer experience in a way that is appealing to customers with opinion leadership qualities and mainstream-customers.
Offer new ways/ insights on how your analysis of customer journey will inform a broader understanding of other segments like the occasional buyers and the taggers (non-customers).
Please answer the following questions:
1- How your client can best introduce an innovative new product to potentially tap into demand from leading-edge users of healthy foods. The challenge, of course, is to identify why these leading-edge users/ opinion leaders are dissatisfied with the powder mixes readily available in the marketplace. It will be insightful to show, based on your article readings, why potential customers are/ aren’t likely buyers of your clientâ€™s product, you can articulate your comments based on how to help the clientâ€™s innovative products become more appealing to leading-edge customers who have opinion leadership characteristics?!
2- What is your clientâ€™s potentials customer issue(s)? Do you need to fix these issues by appealing to the current customer base of the category? Or, do you need to attract non-category users as potential â€œtarget customersâ€?