Before starting this activity, review the Week 6 LEARN (e-Activity) (there are several) and read Chapter 7 in the course text book. Doing this will give you the why to include in your response to the following:
Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 115 in the back of your textbook (the text is broken into 4 Parts – – check the index at the front and you will find there are 2 pages 115).
Please respond to the following:
The case study outlines six specific strategies that the firm has chosen to support its strategic direction.
- Determine which strategy is most likely to benefit the firm.
- Explain your rationale.
- Briefly outline at least one other strategy the firm could take to support its strategic direction.
- Illustrate why this new strategy would be successful.