I’m trying to study for my Social Science course and I need some help to understand this question.
Social marketing in public health involves the application of commercial marketing techniques to the planning and evaluation of behavior change interventions. Social marketing is also a planning framework that can be applied to health communication, stressing the importance of the four “Ps” (product, price, place, and promotion).
For this assignment, you will first select one of the following topics
Excessive Alcohol Consumption
Next, your will prepare a PowerPoint presentation of 7-10 slides (including a title slide and reference slide) that includes the following:
Intended audience: Which population is at highest risk for, or who is most affected by, the health issue selected?
Product: What is the behavior or practice the campaign expects to be adopted by the intended audience?
Price: What is the cost associated with adopting the behavior or practice? “Cost” can relate to the social, physical, financial, or emotional cost of adopting the behavior.
Place: What are the distribution channels or places where the intended audience is most likely to be reached with communication messages?
Promotion: How will the message be conveyed? How will you motivate the intended audience to perform or adopt the given behavior?