From the following list select two (2) companies and discuss the firms’ basis for pricing. · Verizon · Samsung · Dell · JC Penny · Costco · Dillard’s Company 1: Company 2:

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From the following list select two (2) companies and discuss the firms’ basis for pricing.

·         Verizon

·         Samsung

·         Dell

·         JC Penny

·         Costco

·         Dillard’s

Company 1:

Company 2: