green ox case study 1
Use all the following attached. Please use grading rubric and page 113 in the marketing pdf book for this case study. I have wrote down notes my professor has provided. Use as much analytics and financial data. Include graphs/charts..etc. Measurement of success: makeup a number we think our market share will be reach. (some type of formula and dollar projection). Using any numbers in the case.
- 2 sentences for problem and solution
- Market data, what is competition is doing, use critical thinking, what is the industry doing, and what we need to do to catch up to it What’s the pricing.
- Key challenged should be fit to the problem. Use market terminology
- Current situation, use numbers from the case. Product life cycle as a marketer that makes they are spending a lot of money to increase consumers to buy. How does the stage impact the marketing.
- alternatives – 3 options and explain paragraph for each. My recommendation is ______. One sentence
- Measurement of success: makeup a number we think our market share will be reach. (some type of formula and dollar projection). Using any numbers in the case
- Detailed recommendation: big picture, green OX what would i do today: product, price, promotion, marketing mix detailed.
- Also need key factor chart, key success chart and swot analysis, and product life cycle
