HCS 490 University of the Pacific The Christus Velocity Urgent Care Analysis

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Content

  • The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.

    Select 1 of the following in your community or surrounding area:

    • Walk-in clinic, such as an urgent care facility
    • Retail clinic in your local grocery store or retail pharmacy
    • No-appointment physician’s office
  • Research the market of this facility. Consider the following as you complete your research:
    • Demographics of the consumers who use the facility selected
    • The location of the facility selected
    • The marketing used to bring in consumers to the facility selected
  • Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:
    • Describe the facility selected, including its location.
    • Analyze the demographics of the consumers who use the facility selected.
    • Include the cultural and generational demographics in your analysis.
    • Analyze the marketing approach used for the facility.
    • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
    • Consider whether marketing techniques can be the same when marketing to different demographics.