Health & Medical Social Marketing and Social Media Discussion
Discussion: Social Marketing and social media
Social marketing, unlike commercial marketing, is intended to impact social change. It does not benefit the company or the program; rather, it is intended to benefit the community and the public at large. For example, you can listen to radio spots used to advertise HIV testing at the Centers for Disease Control and Prevention (CDC). Also, the CDC has teamed with the National Cancer Institute to provide tools and guidelines for ad campaigns to promote health in their extensive social marketinginformation page. These are just two examples, but there are many more.
The terms social media and social marketing are frequently confused. You may see health programs mentioned on posters, billboards, or brochures. Recently, health programs have also been marketed using the latest technologies, such as the CDC’s social media page. As a public health professional, would you know which type(s) of marketing would be appropriate for various public health programs?
For this week’s Discussion, review the Learning Resources to differentiate between social marketing and social media. Consider how you might use both of these in your public health program (SPP).
By Day 4
Post an explanation of the similarities and differences between social marketing and social media and provide one example demonstrating your understanding of each. Then, explain one potential strength and one potential limitation of using social media tools to disseminate information about public health programs. Finally, explain how you might use social marketing in your public health program (SPP).
Please use subheadings 5 references APA 7 are required
My SPP is about diabetes management, health disparity, inequality poor socioeconomic demographic minority group such as black in Philadelphia PA community————–
-Please provide this Thursday 7/7/22
Assignment: Scholar-Practitioner Project: Creating a Social Marketing Plan
Communication tools must be used strategically. They shouldn’t be used simply because they sound entertaining, but should be employed when they are appropriate for a particular program goal. Appropriateness means not only how well it works but also how ethical it is. Consider the water sanitation program created by Water Missions Belize, which is depicted in the media throughout this course. Think about the type of information the organization is privy to with its close work with schools and community leaders, and the cultural implications of the business they conduct. What might some of the benefits be to this organization for using social media to enlist partnerships or funding? What might some of the ethical ramifications be for disseminating information over the Internet?
Now you are on to the next phase of your SPP, a social marketing plan. After seeing examples of social marketing and how others have publicized their health programs, it is now your turn to develop your own ideas.
For this week’s Assignment, visualize your SPP as having unlimited resources.
By Day 7
Submit a 5-page paper (not including references) in which you do the following:
Describe your target population.
Describe your social marketing plan to disseminate information about your public health program. Your marketing plan may include but is not limited to the following tools:
Communication technology such as social media Focus groups
Brochures
Flyers
PSAs
Explain why these tools are appropriate for your target population.
Explain potential ethical issues you need to consider in disseminating information and communicating a message to your population.
- You will revise this to include Instructor feedback and following the parameters outlined on the SPP instructions for your SPP Project, which is due in Week 11.
Please use subheadings 5 references APA 7 are required
My SPP is about diabetes management, health disparity, inequality poor socioeconomic demographic minority group such as black in Philadelphia PA community
