Imagine you are the marketing manager of a medical device company that has plans to implement a strategy to shift from a competitive, individualistic sales culture to one based on collaboration and team work. Identify the people you would select to serve on the change team to oversee this shift and justify the selection of each. In replies to peers, identify additional individuals that could be considered for the change team and explain their significance.

Imagine you are the marketing manager of a medical device company that has plans to implement a strategy to shift from a competitive, individualistic sales culture to one based on collaboration and team work. Identify the people you would select to serve on the change team to oversee this shift and justify the selection of each. In replies to peers, identify additional individuals that could be considered for the change team and explain their significance.