In today’s increasingly competitive marketplace, why are non-financial incentives becoming an important tool for recruiting and retaining talent?

he “The ‘Google’ Life”The 'Google' Life (Links to an external site.)The 'Google' Lifevideo and “Housecleaning, Then Dinner? Silicon Valley Perks Come Home”

(http://www.nytimes.com/2012/10/20/us/in-silicon-valley-perks-now-begin-at-home.html?pagewanted=all (Links to an external site.)) article in this week’s Explore section highlight companies that are rapidly redefining non-financial incentives with their outside-the-box approaches.

  • In today’s increasingly competitive marketplace, why are non-financial incentives becoming an important tool for recruiting and retaining talent?
  • As a human resource manager, what specific “perks” might you encourage your organization to adopt? Why?