600-800 Words – APA Format with in text citations – 2 references minimum.
The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following:
- What are the best tools to use in this situation?
- Provide a brief summary of at least two of these tools.
- Why do you think these are the best ways to analyze the market?
- How will you use these tools in your plan?
Key considerations for this assignment are as follows:
- What analysis tools would you use for the project you are leading?
- Define at least 2 of the tools with proper citation
- Summary should include any noted advantages and disadvantages
- Provide support for the tools you selected by relating them to the project you will be working on
- Will the selected tools give you relevant and current information that will be of value to you?
- Will the selected tools be relative to the global expansion project planning?
- Will the selected tools ensure effective time management or could they lead to delay in your analysis because they are time consuming?
- Provide an overview of how you will use the tools. For example, if there are three steps in using the tool, how will you apply them to your project?