integrative and analytical tools 4

600-800 Words – APA Format with in text citations – 2 references minimum.

The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following:

  • What are the best tools to use in this situation?
    • Provide a brief summary of at least two of these tools.
  • Why do you think these are the best ways to analyze the market?
  • How will you use these tools in your plan?

Key considerations for this assignment are as follows:

  • What analysis tools would you use for the project you are leading?
    1. Define at least 2 of the tools with proper citation
    2. Summary should include any noted advantages and disadvantages
  • Provide support for the tools you selected by relating them to the project you will be working on
    1. Will the selected tools give you relevant and current information that will be of value to you?
    2. Will the selected tools be relative to the global expansion project planning?
    3. Will the selected tools ensure effective time management or could they lead to delay in your analysis because they are time consuming?
  • Provide an overview of how you will use the tools. For example, if there are three steps in using the tool, how will you apply them to your project?