Laikipia University Healthcare Marketing Analysis

Write a 350- to 700-word analysis that details the changes in health care marketing that have occurred in the past 50 years and why these changes occurred. Your analysis will include a discussion around the similarities and differences between health care and non-healthcare marketing based on the ads you selected. Your analysis should:

Describe how health care marketing has changed since the 1970s.

Describe how current health care marketing efforts should be adjusted according to the COVID-19 pandemic.

Identify advantages of health care marketing for an organization and its consumers.

Discuss whether you consider marketing an appropriate practice in health care.

Identify similarities and differences between health care marketing and marketing in other industries.

Review the ads you selected (health care and non-healthcare ads) and identify 2 similarities and 2 differences between the marketing in a health care company versus a non-healthcare company.

Consider readings related to the 4Ps of marketing.

Predict how health care marketing may change in the next decade.