marketing 110

Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

The Non-Profit is called Jams Lemonade.

Your marketing team’s mission is to prove the company’s goals will be met by providing research, strategy development, and the reason why this form of the product is viable.The target market will be children and their parents and ensure it is mostly real juice, non-GMO, organic, extra vitamins etc. The profits can go towards after school programs or activities for kids to get them active and getting exercise while also enjoying a cool refreshing beverage that is good for them.

I think this is something kids could ask for while also driving health conscious parents to buy in. It also would make me feel good that our product can help improve a community and ensure kids have healthy alternative juices while also giving them stimulating activities and groups to be a part of. Profits can go to local kids organizations and music programs for kids. This can also be promoted as supporting organic non-GMO farmers in the US if we decide that is feasible financially.

Only answer numbers 4 and 5.