Michael Graves at TEDMED 2011 Discussion
Format
Your post should be in the following format with at least 4 paragraphs. At least 4 of the paragraphs in your post should begin with one of the sentences noted below (you may tweak the wording if you like, but it should be a clear and unmistakable modification of the paragraph starters in quotations below). This assignment is about quality NOT quantity. The number of words you use aren’t directly counted for your grade, but you will probably need to write at least 500 words to do this assignment correctly.
Paragraph 1
“In the assigned video…”
The goal is NOT to summarize the video. Everyone is expected to have watched the video—summarizing and restating everything in the video is unnecessary. Your goal here is simply to provide context for your question and discussion—a few sentences about the video so that the reader of your post can understand what you are discussing and how your post relates to the video.
Paragraph 2
“This makes me believe/feel/think…” OR “Based on this, I believe/feel/think…” OR “Based on this information in the video…” OR “Based on this, I believe/feel/think that my question is important because…”
Now that you have provided context for the reader in paragraph 1, you should explain why your question is important or why this element of the video struck your interest. Feel free to include personal experience, agree or disagree, provide an alternative opinion, offer solutions or “what if” scenarios. You can have multiple paragraphs here—only the first paragraph would need to start with one of the above paragraph starters. You can tweak these paragraph starters, but you must clearly state how your question and discussion are based on the video and your paragraph 1.
Paragraph 3
“This is important to health care marketing…” OR “This relates to health care marketing…” OR “This must be considered when marketing health care because…”
Connect your Packback question and discussion to the course and explain how your question and discussion are explicitly related to the material in this course or why they are important to health care marketing (as discussed in this course). You can tweak these paragraph starters, but you must clearly state how your question and discussions are related to the course material.
Paragraph 4
“An additional resource that supports my discussion…” OR “To support my discussion…” OR “I found the document mentioned as my source to show…” OR “My source document is important to this discussion because…”
Make sure to include these terms:
Traditional marketing mix, target market strategies, tangibility spectrum, servicescape, services marketing mix, service value, service quality, service attributes, perceived risk, co-production, 6 dimensions of healthcare quality, stakeholder engagement, physician liaison, reputation score, key performance indicators, brand awareness, brand preference, earned media, new patient acquisition, paid media share of voice, vanity metric, HIPAA, SEO, social media snapchat, Twitter, social networking, zones of social media, digital media, public relations, advertising, content marketing, blogs
