Artistic License: Six Takes on the Guggenheim Collection, Solomon R. Guggenheim Museum through January 12, 2020
the paper is about Cai Guo-Qiang (a Chinese contemporary artist)
Guggenheim provides an opportunity to the artists to become a curator to form an exhibition, Cai Guo-Qiang is a Chinese contemporary artist who has the exhibition on the first floor, his work usually includes multiple mediums within art including drawing, installation, video, and performance. However, this time he took the art pieces from famous artists in Guggenheim stock, but those art pieces are not recognizable with these artists significant style, and Cai called the exhibition â€œnon brandâ€. Since the museum usually increasingly perceive art branding as a tool for raising place visibility, Cai presents the artwork before those famous artist self-brand formed.
â€œNon brandâ€ contradicts with the correct art market which over rely on the artistâ€™s â€œbrandâ€. This essay will about the brand image of Cai Guo-Qiang, how the brand means to the artist and the generation. Since he also used the gunpowder as an artistic medium to deconstruct other famous artist pieces to match â€œnon brandâ€ theme, what does it mean for hims to choose gunpowder as an artistic medium?
in this paper I want to write about how important the brand means to contemporary artists and the market, also talks about the intention of why Cai guo qiang choose to make a “non brand” exhibition to the public