Market Segmentation paper-
35 total points
(refer to chapter 9 in the text/power point)
Review of your product through the lens of this paper. What is the product, the price point, the
distribution method, etc.
Step 3: Evaluate the attractiveness of the various segments. Is the segment identifiable, substantial,
reachable, responsive, and profitable (This should include a chart of the potential customer base and the
profitability)? What is the size of your potential target market(s)? Use research to bolster your numbers.