one message as a leader and explain steps to develop a memorable message

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If you had one message as a leader what would our message be? in ONE sentence write you message. Then describe the three steps to develop a memorable message along with what steps you took to develop your statement.

“speaking in the present and speaking authentically are acts of courage”

Roussel, L. Thomas, P. L. & Harris. (2020). Management and leadership for nurse administrators. (8th ed). Massachusetts: Jones & Bartlett Learning.