pick an advertising campaign any brand product 2000 to 2500 words
Pick an advertising campaign (any brand/product).
- Intro of what the essay is about
- Background of the product/brand campaign
- Identify the advertising tools used (at least 6)
- Evaluate the effectiveness of the tools used
- Recommended Changes
- Conclusion
- References
Advertising Tools (Traditional, Non-Traditional & New Media Tools):
Traditional: Newspaper, word-of-mouth, magazine, radio, television, sales promotions, personal selling, direct mailer, outdoor (bus, busstop, taxi, billboards, banners, mrt, pre-cinema, lift)
Non-Traditional Tools: product placement, membership, events, sponsorship, guerrilla marketing, theme parks, factory tours
New Media Tools: Corporate website, e-newsletters, banners ad, EDM banner ads, online promotion, blogs, vlogs, influencers, email, mobile phone advertising, apps, social media
Format:
- Spacing 1.5 with font size 11 using Ariel script and justified
- Include page number
- Include reference page at the end of the assignment (Chicago APA referencing), listed in alphabetical order by author’s name (at least 5 references)
2000-2500