pick an advertising campaign any brand product 2000 to 2500 words

Pick an advertising campaign (any brand/product).

  1. Intro of what the essay is about
  2. Background of the product/brand campaign
  3. Identify the advertising tools used (at least 6)
  4. Evaluate the effectiveness of the tools used
  5. Recommended Changes
  6. Conclusion
  7. References

Advertising Tools (Traditional, Non-Traditional & New Media Tools):

Traditional: Newspaper, word-of-mouth, magazine, radio, television, sales promotions, personal selling, direct mailer, outdoor (bus, busstop, taxi, billboards, banners, mrt, pre-cinema, lift)

Non-Traditional Tools: product placement, membership, events, sponsorship, guerrilla marketing, theme parks, factory tours

New Media Tools: Corporate website, e-newsletters, banners ad, EDM banner ads, online promotion, blogs, vlogs, influencers, email, mobile phone advertising, apps, social media


  • Spacing 1.5 with font size 11 using Ariel script and justified
  • Include page number
  • Include reference page at the end of the assignment (Chicago APA referencing), listed in alphabetical order by author’s name (at least 5 references)