planning to start an online marketing 1

/in /by

Critical Thinking Questions:

  • You are planning to start an online marketing for your KSA based restaurant chain named as “Al-Mataam.”
  • Create a mind map to identify the essential procedures to carry out an Internet marketing for “Al-Mataam”. [Note: Mind map must be up to three levels]
  • Develop a decision tree to help your online customer to determine what meal to buy from “Al-Mataam”. You may use any attribute you wish (cost, calories,) type of food (Veg, Non-Veg (chicken, Mutton, beef, or Fish)) Regional Food (Arabian, India, Turkish, Chinese, etc).
  • As a CEO of “Al-Mataam” you have to hire a Restaurant Manager for its Riyadh location. You have shortlisted the following five candidates with their skill set.

Yousuf

Amal

John

Ahmad

Julie

Experience in Year

Experience of Restaurant

5

2

3

0

1

Knowledge of service industry

5

4

4

5

3

Business Development Experience

1

3

2

4

4

Leadership Experience

2

2

1

2

3

Computer proficiency

Good

Average

Good

Poor

Excellent

a.Rate each criteria on a scale of 1-5.In this case, 1 is less important and 5 is most important. Based on the weightage and criteria identify the most suitable candidate.

****A clearer copy of the table with attachments