read the article and answer the questions 26

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Read the attached article

Coca-Cola in 2011: In search of a New Model. HBS 9-711-504 and answer the following questions

  1. Analyze the economics and industry structure of the soft drink industry. Specifically, compare and analyze the profitability of the concentrate and bottling segments of the industry.
  2. How has competition between Coke and Pepsi affected the industry and industry profitability?
  3. How should Coke and Pepsi react to changes in the soft drink market and to changes in consumer behavior?

Your posts to questions 1, 2, and 3 should be marked seperatly. Please also use exhibits and charts as necessary to support your text answers.