Read the attached article
Coca-Cola in 2011: In search of a New Model. HBS 9-711-504 and answer the following questions
- Analyze the economics and industry structure of the soft drink industry. Specifically, compare and analyze the profitability of the concentrate and bottling segments of the industry.
- How has competition between Coke and Pepsi affected the industry and industry profitability?
- How should Coke and Pepsi react to changes in the soft drink market and to changes in consumer behavior?
Your posts to questions 1, 2, and 3 should be marked seperatly. Please also use exhibits and charts as necessary to support your text answers.