Review the “Marketing Excellence: Louis Vuitton” case study (ATTACHED) of your textbook. According to Interbrand, Louis Vuitton is ranked the 19th most powerful global brand. With this very important distinction, how is their recent use of celebrity endorsers risky for their brand identity? As demonstrated in this case, the use of celebrity endorsers can be risky for brand identity. Describe another brand that experienced some level of fallout with the use of a celebrity or sports figure as their endorser. What was the ultimate result? Make certain to use a brand that another student has not already brought forward.
Myessayvalet.com is an online, custom writing company whose mission is to provide quality and affordable custom papers as model papers to individuals around the universe for reference purposes only
+1 (518) 510 9548