I’m trying to study for my Health & Medical course and I need some help to understand this question.
Drug Marketing and Prescribing Patterns: Challenges Facing Physicians Entering the New Trump Era of Health Care: Are There Parallels with the Canadian Experience?
Llauradó, E., Aceves-Martins, M., Tarro, L., Papell-Garcia, I., Puiggròs, F., Arola, L., & … Giralt, M. (2015). A youth-led social marketing intervention to encourage healthy lifestyles. BMC Public Health, 15, 607.
Fraenkel, L. (2013). Incorporating patients’ preferences into medical decision making.
Mackey, T. K., Cuomo, R. E., & Liang, B. A. (2015). The rise of digital direct-to-consumer advertising? Comparison of direct-to-consumer advertising
One Size Does Not Fit All: Think Segmentation
The New World Of Healthcare Marketing: Lessons From Across The World
Global healthcare outlook
Market segments help organizations determine how to appropriately market products and services to consumers. For example, consider baby aspirin. This product is used by pediatric patients for pain relief and by older adults to prevent heart conditions. The plan for marketing baby aspirin would vary depending on the market segment, particularly to communication techniques. Techniques used with parents of young pediatric patients would likely differ from those used with older adults. Communication, whether written or oral, is a key element of marketing. For this discussion, you examine the impact of market segments on healthcare marketing.
- Scan current healthcare delivery systems in your local community and select a healthcare organization. Consider that you have been hired by this organization’s board of directors to develop a new segmentation service.
- Identify market-based segments of the healthcare organization you selected.
- Review this week’s Learning Resources.
- The initial post must require a minimum of four (4) current quality references, two (2) of them from peer-reviewed articles