Selection of a Domestic Organization

Option #2: Selection of a Domestic Organization

A business case has at least four components, including market components, product components, industry components, and company components. Describe a product you have used by addressing the following elements:

  1. the appropriate features of the product
  2. the product’s target price
  3. characteristics of product users
  4. size of the total market
  5. projected product sales revenues in year one of the product’s sales

If you are unable to find information for any element, identify the research needed to determine the information.


  • Write a four- to six-page paper.
  • Include a title and a reference page.
  • At least four to six scholarly, peer-reviewed references that provide information and guidance for your assignment. The CSU-Global Library (Links to an external site.) is a good place to find these sources.
  • Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.

Follow the formatting outlined in the CSU-Global Guide to Writing and APA (Links to an external site.)