In conjunction with creating the Professional Profile, you’ll conduct a SWOT analysis of your professional identity, which will help with planning and framing the one-page professional profile. Typically used in business contexts to inform decision making, the SWOT analysis will allow you to better understand the Strengths, Weaknesses, Opportunities, and Threats regarding your unique skills, abilities, and experiences. In other words, the analysis will allow you to have a better understanding of how you can define and frame your professional identity. I’ve included links to three web articles in Module 12 that will help to guide your SWOT analysis. The first is more of an overview, defining SWOT analysis and providing some examples. The second link is a how-to. The last article is an older piece, but offers relevant framing for considering your professional identity. For the purposes of your SWOT analysis, I am not concerned about the format you choose to present the information (e.g. bullet list, table, graph, etc.); so, submit a format that allows you to understand the data.
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