Some people commented that services marketing is different from product marketing due to the uniqueness of services. Please use a hotel or an airline company as an example to discuss the comments and elaborate how such uniqueness would affect the marketing mix (4Ps) in hotel or airline company.

   Some people commented that services marketing is different from product marketing due to the uniqueness of services. Please use a hotel or an airline company as an example to discuss the comments and elaborate how such uniqueness would affect the marketing mix (4Ps) in hotel or airline company.